Upstairs

Brand and Experience Creation

Crafting an elegantly understated brand for a Michelin starred fine dining experience set in a re-imagined jewellers workshop.

A delicious restaurant dish served on a wooden platter with a white napkin.
Animated gif image showing brand assets for the restaurant
A glass of white wine with a block of ice in it on a black backgroundA female chef is decorating desserts in the restaurant's kitchen
A table set with a napkin, fork, and knife.

So good, I've got
the Upstairs brand mark
tattooed on my chest.

Chef Patron - Tom Shepherd
Sign on building with "Upstairs" restaurant logo.
Screenshot of the restaurant's website
Brightly illuminated stairwellA bottle of Banana Manhattan by the bottle made by Upstaris by Tom Shepherd
Photograph of a head-chef Tom Shepherd

Project team

Outsider
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Branding
Experience Design
UX/UI Design
FiFi
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Interior Design

Videobox
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Photography