Nike United London

Brand strategy and identity

From the cages to the marshes, Nike are unifying a hugely diverse and fragmented city through the love of the beautiful game.

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Animated GIF image showing different logos

Animated image showing two types of uniform worn home and away

Two players in purple jerseys, 'NOBLE 21' and part of another name visible, hugging on a pitch with a colourful geometric pattern border.

Two footballers in action on a pitch at night with graffiti in the background, bordered by a colorful striped and star-patterned frame.

Project team

Outsider
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Brand Structure
Identity Design
Visual Language
Apparel Design
UX/UI Design
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Nike United London

Brand strategy and identity

So good, I've got the Upstairs brand mark tattoed on my chest.

Project team

So good, I've got
the Upstairs brand mark
tattoed on my chest.