Nike Partner Club

Brand strategy and identity

Creating a progressive identity, visual language system and digital platform for a game changing grassroots football initiative.

Green text 'UP YOUR GAME' with a Nike swoosh smiley face, on a white background with subtle grey patterns.
Cover design for 'BRAND BOOK' featuring the Nike Partner Club logo in green, with a photo of athletes on a field and graphic geometric patterns in green and black.
NPC Uniform T-Shirt, black with Nike Partner Club Logo and other design elementsAnimated image of football players from various countries playing on a pitch, symbolising global unity in sport.
Graphic with the words 'CLUB. COMMUNITY. COUNTRY.' in large white letters on a black background, with the Nike Partner Club logo in green and decorative green dots.
Promotional flyer for Nike Partner Club with 'UP YOUR GAME' in bold letters, featuring female footballers training on the pitch, with text describing the partnership with The FA to improve grassroots football in England.Event poster with female footballers in action on the pitch, hashtags #LIKEALIONESS #LETHERPLAY #HERGAME, and an invitation for '40 Girl’s Teams' to join a Nike and The FA football festival, 'WEEKEND 'HER'.
A group photo of a diverse women's football team in green kits, posing on the pitch with a coach, featuring the Nike Partner Club logo.

So good, I've got
the Upstairs brand mark
tattoed on my chest.

Chef Patron - Tom Shepherd

Project team

Outsider
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Brand Structure
Identity Design
Visual Language
UX/UI Design
Front-end Development
Silver Machine
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Motion Graphics