MCSE

Renaming and repositioning

Transforming the look for a progressive home care provider, allowing them to convey the true value of what they do both inside, and out.

Promotional graphic featuring an illustration of a caregiver serving tea to an elderly woman with the text 'Whatever she needs, I'm there' and an invitation to read 'Amy and Maureen's story.
Illustration of a caregiver assisting an elderly man with a walker on a green background.Illustration of a caregiver with a woman in a wheelchair on a blue background.
Smartphone displaying a series of advertisements with illustrations promoting careers in caregiving, inclusivity, and flexible working hours with the tagline 'we're there.'
Banner featuring three caregivers in uniform with the text 'Considering a career in care? We're there for you.' and an 'Apply now' button.

Project team

Outsider
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Brand Strategy
Visual Language
Apparel Design
UX/UI Design
Front-end Development
CM.Robinson

Photography
Videography